How Each Generation Drinks, Thinks, and Buys Wine
Each generation brings its own quirks to the table. Gen Z hunts for authenticity and impact, Millennials want connection and experiences, while Gen X leans on trust and consistency. Understanding these differences isn’t just interesting—it’s the secret to creating messages that resonate, build loyalty, and spark lasting relationships.
The Future of South African Wine
South Africa’s wine industry is at a crossroads. Global consumption is down, younger drinkers want more than just a bottle—they want stories, authenticity, community. To thrive, wineries must embrace digital tools, build direct-to-consumer channels, and let their vineyards change from places you visit into experiences that travel beyond cellar doors.